About Us

About Our Company

Paramount includes dealerships throughout NC in Hickory, Asheville, Valdese, Greensboro and Charlotte. Never driven by a desire to just make money, owner Benny Yount has been sustained by a strong Christian faith. He says the Paramount philosophy is based on "GR 101" or the Golden Rule: treat the other person the way you want to be treated and always endeavor to do what is right and fair, regardless if you make money or not.

Experience The Difference

Paramount Kia Hickory — Voted #1 Kia Dealer by DealerRater.com

November 20, 2025

Paramount Kia of Hickory Earns 2025 Cars.com’s North Carolina & all of United States Kia Dealer of the Year Award as well as for Superior Customer Experience Across North Carolina & the United States, Paramount Kia of Hickory is Best-reviewed by Kia Shoppers Hickory, NC – 3/13/2025 – Paramount Kia of Hickory is awarded a…

Above and Beyond (Paramount Volkswagen)

September 25, 2025

My daughter spent a great deal of time searching for the perfect car and ultimately found it at Paramount Automotive in Hickory, NC — nearly a five-hour drive from where we live. From the very beginning, the team at this dealership went above and beyond to support her purchase and ensure her satisfaction.During the test…

Beyond the Call of Duty

August 29, 2025

Dear Mr. Yount: I received service from Paramount Hyundai on Thursday, July 25, and I would like to share with you my experience with your staff. My Check Engine light came on Wednesday after the service department was closed. I called Thursday at 8 AM and spoke with Jackie. She found an open appointment for…

Salesperson recognized for excellent customer service

June 3, 2025

The following letter was sent to Amber Clemens, a salesperson at Hyundai Hickory, for her outstanding customer service. She also received a tumbler as a gift. Great job, Amber! Congratulations!

Customer Testimonial

May 7, 2025

 I have to say my experience at Paramount Hyundai from start to finish was 10/10. Carl was absolutely amazing throughout the entire process and went above and beyond for not only me but my whole family. You have earned repeat customers in not only myself but my father too and we look forward to buying…

Paramount Gives Away a New Car for one lucky winner of the Catawba County United Way fundraiser

December 7, 2024

Congratulations to Tanya Miller from Shurtape Technologies, this year’s Catawba County United Way car giveaway winner. Paramount is so excited for you and grateful to partner with CCUW again this year!

You sent Overwhelming Hope In Overwhelming Destruction

October 7, 2024

Click to watch a video from Operation Blessing, a non-profit helping those in need in Western NC.

“Thank you to Paramount Kia of Hickory”

June 18, 2024

Our story began in 2019 when our daughter Morgan needed dependable transportation while attending college at UNCW. We had purchased our 2017 Kia Soul from Paramount Kia in Hickory and had very good service.  As a result of this good relationship, we decided to purchase our 2020 Kia Soul. Morgan began to drive the 2017…

Asheville Customer Service

April 15, 2024

Last Thursday evening right before our service department closed, they got a call from a frantic customer. The lady on the phone was a mom of two who had brought her car in for service at our dealership and received an EV loaner vehicle. She was driving in a rural part of Haywood County on…

Thanks Paramount Ford Hyundai of Valdese!

April 15, 2024

Thanks Paramount Ford Hyundai of Valdese! Today as we were traveling down I-40 toward Hickory we had a flat tire on our 2017 Ford Escape. My husband and I had just left Valdese Cancer Center where he is under going chemo. He couldn’t get the lug wrench, supplied with our vehicle, to work. I called…