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Click to watch a video from Operation Blessing, a non-profit helping those in need in Western NC.

Our story began in 2019 when our daughter Morgan needed dependable transportation while attending college at UNCW. We had purchased our 2017 Kia Soul from Paramount Kia in Hickory and had very good service.  As a result of this good relationship, we decided to purchase our 2020 Kia Soul. Morgan began to drive the 2017…

Last Thursday evening right before our service department closed, they got a call from a frantic customer. The lady on the phone was a mom of two who had brought her car in for service at our dealership and received an EV loaner vehicle. She was driving in a rural part of Haywood County on…

Paramount Automotive recently gave a $50 “Pay it Forward” gift card to employees with the idea that they would then give it to someone in need. Salesperson, David Hoover, recently gave his card to a single mother of 2 children. She told him that she never gets anything for herself and no one ever gets…

I wanted to share a little bit of favor with another sales person here in Valdese, Justin Cantor. On 10/4/23 he wanted to try something different at another ford store. Coming up to that day I had tried several times telling him the grass is not greener on the other side it is only greener…

I’m emailing to simply let you know how much of an enjoyable experience I had at your Hyundai of Hickory location yesterday while purchasing my Genesis. I had the pleasure of working with Dylan Burns and believe he showed so much grace and commitment to ensuring I walked away with a car that I wanted…